Singapore, 13 September 2020 ā In line with the SingapoRediscovers campaign organised by the Singapore Tourism Board, Millennium Hotels and Resorts (MHR) has formed a strategic partnership with Wildlife Reserves Singapore (WRS), covering three aspects ā community, curated staycation experiences and member appreciation. WRS operates Jurong Bird Park, Night Safari, River Safari and Singapore Zoo.
āThis partnership allows us to engage our guests with personalised experiences and align our marketing strategies with the governmentās drive to encourage Singaporeans to enjoy mini-holidays in their own backyard,ā said MHR Group Vice President of Marketing Mr Saurabh Prakash.
āIt is an ideal solution in these extraordinary times,ā he added.
WRS Chief Marketing Officer Ms Irene Lin said, āWe are excited to be joining hands with industry partners like MHR and bringing our wildlife experiences to more people, both physically and virtually. We hope guests will be rejuvenated by the meaningful interactions with our animal family. Leisure travel overseas are likely to be some time away, so it is a chance to explore and rediscover what is special and unique about Singapore.ā
Community
MHR has stepped up its community efforts by supporting the mental well-being of its Stay-Home-Notice (SHN) and quarantined guests. Through this collaboration, MHR will bring wildlife experiences right into the guest rooms and bring joy to guests through WRSā Hello from the Wild Side virtual programme. Hosted by WRSā animal care team, this fun and engaging initiative allows SHN and quarantined guests to virtually interact with its animal family and get a unique glimpse into their routines and enrichment activities, from the insider perspective.
Curated Staycation Experiences
Specially curated staycation packages, which involves personalised experiences at WRSā Wildlife parks likeāÆMillennium Wild Experience with the OrangutansāÆandāÆMillennium Wild Experience with the PandasāÆare available when guests book a staycation with MHR. Through these curated experiences, guests are able to enjoy an exclusive session with the WRSā animal care team to learn more about orangutans or pandas. In addition, they are able to go behind-the-scenes for up-close encounters with the animals.
Guests can also add-on a free and easy tour of the Singapore Zoo or the Jurong Bird Park with their own personal tour guide and private buggy in addition to their room stay. Staycation packages with admission tickets to the Singapore Zoo or Night Safari are also available.
Member Appreciation
The partnership opens up more benefits for MHR My Millennium members as well as WRS Friends of Wildlife members, in appreciation of their support to both organisations. From September, My Millennium members will enjoy 15% off selected food and beverage purchases across WRSā four wildlife parks, while Friends of Wildlife members will enjoy 15% off a la carte menus at participating MHR restaurants in Singapore.
Click here for more information about the staycation packages.